Road Signs
Road side signs or Bandit signs may be the most affordable means of getting a buyer or seller’s attention. Whether your client needs just a few corrugated plastic bandit yard signs, a few hundred poly coated cardboard signs, or a few thousand plastic bag signs, nothing builds top of mind awareness like a road side sign.
Perhaps the hardest thing to help a business or charity to understand about their bandit signs is that less is more and smaller stays longer. It’s true; a simple sign is more memorable. Smaller signs seem to be less intrusive so municipalities and owners of right-of-way tend to leave them up longer. Often, repeated exposure is more valuable than eye catching. If you keep the message brief, it will be read and remembered; you need nothing more.
One way to make the signs stand out from the rest without spending any more money is to have them printed vertically. That is, taller than they are wide. They will immediately look different from the clutter of real estate and political signs. They’ll stand up taller above the weeds and the narrower base of support helps them to stand up to the wind.
With this in mind, your client may wish to order more signs. They aren't’t likely to get them back. When they disappear it’s time to put up another set. Have your client be kind; make sure others get an opportunity and move the locations about a bit. They may find that it will make their “hosts” a little more accommodating.
Many of the best bandit sign advertisers are contractors. They’ve found that their signs work best if they don’t list their specific company and the unlisted phone number is manned by an anonymous recording. They can always reveal themselves when they return calls, keeping property owners, as well as municipalities from contacting them directly with complaints.
Of course, road side signs can also be great job site or event signs. Is your clients a small grass roots political campaign? The same rules which apply to the business community can help build the name recognition your client needs to win an election. The Supreme Court has ruled that political road side signs are constitutionally protect free speech. Just be sure have the end user check with their county before placing the signs on what may or may not be public property. Regardless of the type or size is chosen, there is no more cost effective means of gaining the repeat exposure you need to inspire action than with road side signs.
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